Dave Johnson, Director of Media Relations, AT&T Network Services, frowned at the yellow line on the graph displayed on a giant computer screen at AT&T's Global Network Operating Center (GNOC) in Bedminster. The graph, he said, indicated that in the last five minutes, AT&T routed 1.89 million phone calls. He was frowning because two of them did not go through."Usually, that number is zero," he said.
For the people at the GNOC, anything more than zero falls short of their goal. Johnson explained that AT&T wants every data transaction to go through the first time. And while absolute perfection may elude them, the people at GNOC can boast that 99.998 percent of their data transactions do go through on the first try.
"This is the largest, most sophisticated communications control center anywhere in the world," Johnson said during a tour of the site for Assemblyman Thomas Kean, Jr., NJBIA Executive Vice President Philip Kirschner, and a dozen local elected officials. AT&T's New Jersey President J. Michael Schweder was on hand to greet the group and brief them about AT&T's role in the telecommunications industry.
The tour was part of NJBIA's Site Visit Program, which puts legislators in touch with businesses in their own backyards. Since 1997, NJBIA has organized 105 site visits across the state.
The GNOC resembles the control room at NASA. A huge bank of computer screens transmits data, maps and charts while employees monitor the national network for sudden changes in calling patterns or indications of a malfunction in one of the millions of circuits that make up AT&T's system.
Televisions tuned to 24-hour news channels are interspersed among the computer screens. The people monitoring the system have to react quickly to sudden changes in calling patterns. When an earthquake hit San Francisco, for example, the volume of calls shot up dramatically. To accommodate the added volume, monitors devoted additional phone lines to route calls towards San Francisco.
With 1,700 trillion bytes of data traveling through the network every 24 hours (roughly the equivalent of the entire printed contents of the Library of Congress being transmitted every 17 minutes), monitors have to move quickly.
"You can get into an awful lot of trouble in a short period of time here if you don't monitor it carefully," Johnson said.
Bullish Synergy, Inc. Thrives in the Market It Created
Not long after Gerald Ellner opened Synergy, Inc.-a manufacturer of quality bed linens-he took a chance. He bought 5,000 yards of high-thread-count fabric, which represented a major investment for a company the size of Synergy with no orders pending for the finished product.
In essence, Ellner gambled that if he made them, companies would buy high quality bed sheets.
"We're gamblers," Ellner said at a recent tour of Synergy's new Cranford manufacturing facility. "We're small so we have to be gamblers. It paid off big time."
Synergy is thriving in the market it created. While New Jersey's manufacturing industry has been shrinking since 1979 and many businesses are struggling in the current economic slow down, Synergy is humming to meet the increased demand for its products.
Ellner hosted a recent tour of Synergy's Cranford manufacturing facility for Assemblymen Richard Bagger and Tom Kean, Jr., and NJBIA President Joe Gonzalez as part of the Association's Site Visit Program.
Ellner has continued developing new, high-thread-count bed sheets. Synergy is a major supplier for Bed Bath and Beyond; The Bay, a Canadian retail chain; Strouds, a west coast chain; and TJ Maxx.
To set up a Site Tour at your company, contact Libby Vinson at 609-393-7707, ext. 201.
MARK YOUR CALENDAR
Friday, October 12
Jersey Shore Partnership Annual Meeting
The Jersey Shore Partnership will hold its 10th anniversary annual meeting on October 12 at the Ocean Place Conference Resort in Long Branch. The Partnership, an independent partner of NJBIA, is dedicated to securing state and federal funding for shore protection. The annual meeting will be held from 8 a.m. until 2:30 p.m. Speakers will include Partnership Chairman Laurence M. Downes, chairman and CEO of New Jersey Resources Corp., and members of the New Jersey congressional delegation. Tickets are $85 per person. Call 732-747-0456 for more information or tickets.
Tuesday, October 16
Awards for Excellence Dinner
Six NJBIA member companies that have achieved excellence in activities related to environmental quality, human resources management and job creation will receive our Award for Excellence at a dinner banquet at the Princeton Marriott on October 16. An Award for Excellence in public service will also be presented to two individuals. The program begins at 6:00 p.m. and includes a reception, dinner, and the awards presentations. Tickets are $149 per person and tables of 10 are available. To register, call Stacy Wichner at 609-393-7707, ext. 213. For sponsorship information, call Sherry Esteves, ext. 219. Online Registration Here
November (Date To Be Announced)
Made in New Jersey Day
If your company makes a product in New Jersey, showcase it at NJBIA's 6th Annual Made in New Jersey Day, which will be held on a legislative session day in November. The date of this year's event will be set as soon as we receive the Legislature's fall schedule. If you are a member of NJBIA and would like to be an exhibitor, a Sampler Bag contributor or an event sponsor, contact Stacy Wichner at 609-393-7707, ext. 213, or Sherry Esteves at ext. 219.
