“For the State
and national economies, a new pessimism has replaced
last year’s relative optimism. In 22 years
of available survey data, this marks one of the
most dramatic shifts from optimism to pessimism
in a single year,” NJBIA President Philip
Kirschner said.
Thirty-nine percent of survey respondents expect
US economic conditions to deteriorate in the first
six months of 2006 and only 21 percent anticipate
improvement. This is a reversal of last year’s
outlook, when 42 percent expected conditions to
improve and 16 percent expected them to worsen.
Expectations are similarly downbeat for the New
Jersey economy, with 39 percent expecting conditions
to worsen and only 18 percent anticipating improvement.
The outlook for respondents’ own industries
is less negative, with companies more evenly divided
between those expecting things to get worse (32
percent) and those expecting things to get better
(27 percent).
“Our survey reveals a stunning loss of
confidence in the near-term economic outlook,”
said NJBIA President Philip Kirschner. “It’s
clear that many employers anticipate a slowdown
in an already
slow recovery here in New Jersey.”
In considering the prospects for their own business
activity in 2006, respondents remain more upbeat
than they do for the broader economy. More expect
their sales, profits and employment to rise than
expect them to fall in 2006. Still, they foresee
less favorable conditions than did last year’s
survey respondents. (See the Business Outlook
Summary on page 3 of this news release.)
The 2006 Business Outlook Survey questionnaire
was distributed to NJBIA’s 23,500 member
companies in September 2005. The survey findings
are based on the first 1,850 responses. Respondents
came from every industry and every region of the
state. Nearly three out of four respondents were
small companies with one to 24 employees.
The timing of this year’s survey is significant
as it was conducted just as Hurricanes Katrina
and Rita were battering the Gulf Coast, dislocating
local economies and sending oil and gas prices
to record highs. This had an immediate and negative
cost impact on businesses and consumers across
the country. Survey respondents also expressed
a growing unhappiness with the administration
of President George Bush, and they remain very
unhappy with New Jersey’s business climate,
which they view as much more costly and less business
friendly than in other states.
Among other survey findings:
Business Cycle—When asked
where their industries are in the economic cycle,
a growing proportion of companies, 20 percent,
said they are “moving from expansion to
recession,” up from 8 percent of companies
in last year’s survey. Additionally, 22
percent said their industries are in recession,
the same as last year. Still, more companies saw
their industries to be in the growth phase of
the business cycle, either because they are expanding
(23 percent) or recovering from recession (36
percent).
Sales & Profits Performance—Survey
participants reported that sales and profits activity
in 2005 was at the same moderately good levels
as reported in 2004, with more companies enjoying
sales increases (49 percent) than suffering declines
(28 percent). Still, net sales and profits activity
over the last two years has remained well below
the levels seen in the better years of the 1980s
and 1990s expansions.
Sales Outlook—Forty-nine
percent expect their sales to rise in 2006, down
from 56 percent projecting sales increases last
year. At the same time, 25 percent expect sales
to slow in the year ahead, compared with 18 percent
who anticipated slowing sales the year before.
These expectations, while more positive than negative,
are well below the sales expectations seen in
the better years of the 1980s and 1990s expansions.
Profits Outlook—Forty-three
percent anticipate profit growth over the next
year, down from 49 percent the year before, and
32 percent anticipate declining profits, compared
with 26 percent the year before. These expectations
are well below the expectations seen in the 1980s
and 1990s expansions.
Employment— More companies
than not said they plan to expand employment in
2006, though the percentage expecting to hire
more workers has fallen from a year ago. Twenty-four
percent of companies said they plan to hire more
workers, down from 27 percent last year, ahead
and 10 percent said they anticipate cutbacks,
compared with 7 percent last year.
NJ’s Business Climate—Survey
respondents continue to give New Jersey low marks
as a place for business expansion. New Jersey’s
favorable ratings have fallen or stagnated for
five consecutive years. Only 28 percent said New
Jersey is a good place for business expansion,
the same as the last two years, but down from
50 percent in 2001.

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