Amazon may be the Goliath of the e-commerce world, but that doesn’t mean small businesses can’t compete. Entrepreneur magazine guest writer Jake Rheude says the same small business strategy that has helped the little guys go toe-to-toe with the big brick-and-mortar stores can be used to compete online as well.
“You’ve heard it before — your small business’s indie cred has market cache,” according to Rheude, who is director of business development & marketing for Red Stag Fulfillment. “It makes you personable, unique and accessible. It makes you desirable. And I’m here to tell you that you can have all of that plus a speedy and accurate delivery system, just like the big guys.”
He offers four concrete ways small businesses can have “indie cred with two-day delivery…”