Small businesses have been slow to adopt aggressive social media strategies, according to the latest Wells Fargo/Gallup Small Business Index.
Only 53 percent of business owners have an active media presence on Facebook, and about a third of owners say they have a presence on LinkedIn. A larger number of businesses are on Facebook, but not in a systematic way.
According to an analysis by Coleen McMurray and Frank Newport, small businesses may be missing opportunities to expand their businesses.
“As is often the case, interpreting these results is a glass-half-empty versus a glass-half-full choice,” they write. “Just over half of small-business owners are using social media in some way, even if some owners don’t have a carefully laid-out plan. This means almost half aren’t engaging in the specific types of activities we asked them about.”