Understanding that many startups lack marketing expertise, Mindy Scarlett began the Scarlett Consulting Group out of Fanwood, NJ. They help develop everything a growing business needs to become successful in a crowded landscape including websites, videos, podcasts, and even best-selling books.
Anyone who’s been to a conference knows the best part is collecting the swag at each exhibitor table. And in order to stand out from the masses, or with any extra promotional materials, turn to Wendy Ferber and her team over at Pride Products Distributors of Springfield. They specialize in helping companies all over the country brand themselves.
“The scary part about the modern digital consumer is that they are evolving faster than you are,” says Ed Andriessen of the Mercer Institute. He’s in a position to know; his business is marketing for small businesses. Yesterday he joined about 30 professionals at the law firm of Hill Wallack to be part of NJBIA’s […]
You have a Facebook page, and you have plenty of likes. That’s good, right? You send out emails offering coupons or discounts to drum up business. That should attract more business, shouldn’t it? Marketing a company can take thousands of forms, but how do you know if your communications efforts are delivering new customers? Whether […]